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SEGMENTATION VARIABLES: Characteristics of organizations, groups, and individuals which are used to divide a market into smaller units or segments. Some of these characteristics would be age, gender, geographic location, or psychological factors. Typically, these can be grouped into 4 categories; demographic, geographic, psychological, and behavioristic.The marketer uses these variables to develop a target market for their products or services.

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Lesson 22: Factor Supply | Unit 4: Determinants Page: 19 of 25

Topic: Mobility <=PAGE BACK | PAGE NEXT=>

  • An important concept to consider: mobility.

  • Mobility is the ease with which resources or factors of production can move from one productive activity to another.
  • Some factors are highly mobile and thus are easily switched. Other factors are highly immobile and not easily switched.

  • Mobility generally takes one of two forms:

    • Geographical mobility
    • Occupational mobility

  • Factor mobility is most important to the price elasticity of factor supply.

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LONG-RUN TREND

The pattern of potential real gross domestic product of an economy based on full employment of available resources. The long-run trend is commonly represented as a positively-sloped line in a diagram depicting business-cycle phases. This slope captures the economy's expansion in its production possibilities resulting from increases in the quantity and quality of resources.

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Today, you are likely to spend a great deal of time lost in your local discount super center seeking to buy either a half-dozen helium filled balloons or a packet of address labels large enough for addresses of both the sender and the recipient. Be on the lookout for a thesaurus filled with typos.
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Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
"The way employees treat customers reflects the manner in which they're treated by management. "

-- James Perkins, president, Cornell University

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