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PACKAGING: The container and graphic design variable in the marketing mix, (sometimes included in the product). Changes in product distribution and government regulations in contents identification have made the packaging variable a very important component in the organizationŐs marketing strategy. Packaging completes the marketing process by giving the consumer vital information just prior to making the final buy decision.

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Lesson Contents
Unit 1: Background
  • Doing Supply
  • Factor Payments
  • Factors of Production
  • Factor Markets
  • Circular Flow
  • Unit 1 Summary
  • Unit 2: Resources
  • Alike But Different
  • Labor: Satisfaction And Leisure
  • Capital: Financial And Physical
  • Land: Space And Materials
  • Entrepreneurship: Risk
  • Unit 2 Summary
  • Unit 3: Factor Supply
  • Supply Times Three
  • Market Control Times Four
  • Factor Cost Times Three
  • Supply Curves Times Two
  • Unit 3 Summary
  • Unit 4: Determinants
  • The Old Standards
  • Mobility
  • Geographic Mobility
  • Occupational Mobility
  • Unit 4 Summary
  • Unit 5: Taking Stock
  • Review
  • Preview
  • Unit 5 Summary
  • Course Home
    Factor Supply

    • The first unit of this lesson, Background, begins by laying the foundation for factor markets and factor supply.
    • In the second unit, Resources, we examine specific supply considerations for the alternative factors of production.
    • The third unit, Cost And Supply, then takes a look at the three key factor cost concepts -- total, average, and marginal.
    • In the fourth unit, Determinants, we examine the key determinants that shift the factor supply curve, especially mobility.
    • The fifth and final unit, Taking Stock, then closes this lesson with a review of factor supply and a preview of factor market analysis to come.

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    CIRCULAR FLOW

    A model of the continuous movement of production, income, and the services of scarce resources that flow between producers and consumers. In particular, the circular flow is a model of the continuous production and consumption interaction among the four major sectors of the macroeconomy--household, business, government, and foreign--using the three macroeconomic markets--product, resource, and financial. The circular flow model provides a easy way of getting the "big picture" and of seeing how the key parts of the macroeconomy fit together.

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    RED AGGRESSERINE
    [What's This?]

    Today, you are likely to spend a great deal of time searching for a specialty store seeking to buy either a microwave over that won't burn your popcorn or a T-shirt commemorating the first day of winter. Be on the lookout for rusty deck screws.
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    Junk bonds are so called because they have a better than 50% chance of default, carrying a Standard & Poor's rating of CC or lower.
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