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PACKAGING: The container and graphic design variable in the marketing mix, (sometimes included in the product). Changes in product distribution and government regulations in contents identification have made the packaging variable a very important component in the organizationŐs marketing strategy. Packaging completes the marketing process by giving the consumer vital information just prior to making the final buy decision.

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State of the ECONOMY
Production/Income
Real average weekly earnings November 2016 $367.50 Bureau of Labor Statistics Constant 1982-84 dollars
Median weekly earnings Third Quarter 2016 $827 / week Up $24 from 3rd Qtr. 2015
GDP: Real Third Quarter 2016 $18,675.3 Billion (Annual Rate) Source: BEA Up 5.0%
U.S. Exports November 2016 $185.8 billion Down 0.2% from Oct. 2016: Econ. Stat. Admin.
e-commerce sales 3rd Quarter 2016 $101.3 billion Up 4.0% from 2nd Quarter 2016 US Census Bureau
Personal Income November 2016 $16,233.8 billion Up 0.1% from Oct. 2016
U.S. Imports November 2016 $231.1 billion Up 1.1% from Oct. 2016: Econ. & Stat. Admin.
Private Employer Cost for Employee Compensation September 2016 $32.27 per hour Benefits are $10.73 / hour Source: BLS
Sales of New Single-Family Homes November 2016 592,000 (seasonal adjusted annual rate) Up % from October 2016 Source: Econ Stats Adm.
Productivity 3rd Quarter 2016 Unchanged from a year ago Source: BLS
Real Average Hourly Earnings November 2016 $10.68 Up $.07 from November 2015
Employment
U 3 Unemployment December 2016 4.7% Up from November Bureau of Labor Statistics
U.S. Job Openings October 2016 5.5 million Steady Bureau of Labor Statistics
U 6 Unemployment November 2016 9.3% Down a little Includes those who have given up looking. BLS
Prices
Consumer Price Index W November 2016 235.215 Down slightly from Oct. 2016 Source: B L S
Money/Interest
U.S. National Debt January 3, 2017 $19,951,017,689,395.11 Up over $1 trillion in 2016: U.S. Debt Clock
Federal Discount Rate January 3, 2017 1.25% Up 0.25%
Prime Rate January 3, 2017 3.75% Up .25% from a year ago
Federal Funds Rate January 3, 2017 .75% Up 0.25% from a year ago
Cyclical Indicators
Consumer Price Index Urban November 2016 241.353 Up 0.2% from Oct. 2016 Source: BLS
New Orders for Manufactured Goods November 2016 $458.3 billion Down 2.4% from Nov. 2016 Econ & Statistics Adm
New Orders for Manufactured Durable Goods November 2016 $228.2 billion U.S. Commerce Dept. Down 4.6% from Oct. 2016
Business Inventories October 2016 $1,814.5 billion Up 2% from Oct. 2015: Econ. Stat. Admin.
Retail Sales November 2016 $468.05 billion U.S Census Bureau
Producer Price Index Final Demand November 2016 110.8 Up 0.4% from Oct. 2016 Soure: BLS.gov
Wholesale Inventories November 2016 $594.5 billion U.S. Dept. of Commerce
Housing Starts November 2016 1,090,000 Down 18.7% from Oct. 2016: U.S. Census Bureau
Construction Spending October 2016 $1,172.6.4 billion Up 0.5% from Sept. 2016 Source: Econ Stats Adm.
Building Permits November 2016 1,201,000 Do 4.7% from October 2016: U.S. Census Bureau
Other
World Population January 3, 2017 7,362,851,059 Higher: U.S. Census Bureau
U.S. Population January 3, 2017 324,321,654 Up again...U.S. Census Bureau
AVERAGE PRODUCT

The quantity of total output produced per unit of a variable input, holding all other inputs fixed. Average product, usually abbreviated AP, is found by dividing total product by the quantity of the variable input. Average product, which occasionally goes by the alias average physical product (APP), is one of two measures derived from total product. The other is marginal product.

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Some Prime Stuff On INTEREST RATES

One unexpected benefit from our foot-paced view of the economy is loose change. Keeping our eyes to the ground has uncovered a nickel here, a quarter there, and an occasional dollar bill. My total is up to $137.65, an amount that I'm reluctant to keep on my person. Fortunately Interstate OmniBank has a branch very close the Dr. Nova Cain's dental office. I can deposit my booty into a safe, secure savings account under the watchful eyes of Interstate OmniBank employees, to be withdrawn if needed at a later date. Not only will Interstate OmniBank keep my $137.65 safe and secure, they'll also pay me an interest. That's I deal I just can't pass up.
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APLS

ORANGE REBELOON
[What's This?]

Today, you are likely to spend a great deal of time going from convenience store to convenience store wanting to buy either a package of 4 by 6 index cards, the ones with lines or a 50 foot extension cord. Be on the lookout for deranged pelicans.
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This isn't me! What am I?

In the early 1900s around 300 automobile companies operated in the United States.
"The human race has only one really effective weapon and that is laughter."

-- Mark Twain

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