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June 18, 2026 

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BRAND LOYALTY: A positive attitude toward and preference for purchasing a specific product or service in the market place. It is the desired goal of all businesses to create brand loyalty from members of their target markets. Once brand loyalty has been created it is more difficult to persuade customers to switch to an alternative brand. Some consumers will only purchase Mountain Dew, nothing else will do.

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State of the ECONOMY
Production/Income
Real average weekly earnings November 2016 $367.50 Bureau of Labor Statistics Constant 1982-84 dollars
Median weekly earnings Third Quarter 2016 $827 / week Up $24 from 3rd Qtr. 2015
GDP: Real Third Quarter 2016 $18,675.3 Billion (Annual Rate) Source: BEA Up 5.0%
U.S. Exports November 2016 $185.8 billion Down 0.2% from Oct. 2016: Econ. Stat. Admin.
e-commerce sales 3rd Quarter 2016 $101.3 billion Up 4.0% from 2nd Quarter 2016 US Census Bureau
Personal Income November 2016 $16,233.8 billion Up 0.1% from Oct. 2016
U.S. Imports November 2016 $231.1 billion Up 1.1% from Oct. 2016: Econ. & Stat. Admin.
Private Employer Cost for Employee Compensation September 2016 $32.27 per hour Benefits are $10.73 / hour Source: BLS
Sales of New Single-Family Homes November 2016 592,000 (seasonal adjusted annual rate) Up % from October 2016 Source: Econ Stats Adm.
Productivity 3rd Quarter 2016 Unchanged from a year ago Source: BLS
Real Average Hourly Earnings November 2016 $10.68 Up $.07 from November 2015
Employment
U 3 Unemployment December 2016 4.7% Up from November Bureau of Labor Statistics
U.S. Job Openings October 2016 5.5 million Steady Bureau of Labor Statistics
U 6 Unemployment November 2016 9.3% Down a little Includes those who have given up looking. BLS
Prices
Consumer Price Index W November 2016 235.215 Down slightly from Oct. 2016 Source: B L S
Money/Interest
U.S. National Debt January 3, 2017 $19,951,017,689,395.11 Up over $1 trillion in 2016: U.S. Debt Clock
Federal Discount Rate January 3, 2017 1.25% Up 0.25%
Prime Rate January 3, 2017 3.75% Up .25% from a year ago
Federal Funds Rate January 3, 2017 .75% Up 0.25% from a year ago
Cyclical Indicators
Consumer Price Index Urban November 2016 241.353 Up 0.2% from Oct. 2016 Source: BLS
New Orders for Manufactured Goods November 2016 $458.3 billion Down 2.4% from Nov. 2016 Econ & Statistics Adm
New Orders for Manufactured Durable Goods November 2016 $228.2 billion U.S. Commerce Dept. Down 4.6% from Oct. 2016
Business Inventories October 2016 $1,814.5 billion Up 2% from Oct. 2015: Econ. Stat. Admin.
Retail Sales November 2016 $468.05 billion U.S Census Bureau
Producer Price Index Final Demand November 2016 110.8 Up 0.4% from Oct. 2016 Soure: BLS.gov
Wholesale Inventories November 2016 $594.5 billion U.S. Dept. of Commerce
Housing Starts November 2016 1,090,000 Down 18.7% from Oct. 2016: U.S. Census Bureau
Construction Spending October 2016 $1,172.6.4 billion Up 0.5% from Sept. 2016 Source: Econ Stats Adm.
Building Permits November 2016 1,201,000 Do 4.7% from October 2016: U.S. Census Bureau
Other
World Population January 3, 2017 7,362,851,059 Higher: U.S. Census Bureau
U.S. Population January 3, 2017 324,321,654 Up again...U.S. Census Bureau
SAVING SCHEDULE

A table or chart that represents the relation between saving by the household sector and income. A saving schedule is commonly used for a basic, instructional presentation of aggregate saving activity by the household sector and is also used as a source of numbers for deriving the saving line. The key measures derived from the saving-income relation in the schedule are average propensity to save and marginal propensity to save. The consumption schedule is comparable, and more important, table for the relation between consumption and income.

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Fact 5: Our Necessary Evil

It's time to give up our attempts to enter the Merciless Monolithic Media Masters Cable Television Company, Inc. office and take care of other pressing business -- taxes. The next stop on our excursion through the economy is the Shady Valley City Hall, where we need to momentarily, and begrudgingly, pause so that I may pay my semi-annual property tax bill. This is the least enjoyable stop -- at least for me -- on our journey. Grumble. Grumble. Grumble.

Of course I hate to pay taxes! But, then again, who doesn't? Taxes are one of those annoying and evil necessities of life that simply can't be avoided.

Or can they? Do we have to pay taxes? A quick visit to a bookstore will produce dozens of books telling you how to avoid taxes by investing here or buying this or doing that. Better yet, if we could rid ourselves of the inefficient, bloated, incompetent, do-nothing government, then you and I wouldn't have to pay taxes. Right? We could use our hard-earned income to buy stuff that we want, rather than letting the inefficient, bloated, incompetent, do-nothing government spend it on stuff that we don't want, don't know anything about, and will never need. Right?
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YELLOW CHIPPEROON
[What's This?]

Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors seeking to buy either a remote controlled sports car with an air spoiler or semi-gloss photo paper that works with your neighbor's printer. Be on the lookout for slow moving vehicles with darkened windows.
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This isn't me! What am I?

A half gallon milk jug holds about $50 in pennies.
"We must be willing to let go of the life we have planned, so as to have the life that is waiting for us. "

-- E. M. Forster, writer

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