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September 21, 2026 

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BRAND: The process of developing and maintaining a name, phrase, symbol or other identifying characteristic of a product or service to create recognition on the part of the consumer. This usually occurs over a period of time with multiple exposures and positive experiences. However, negative experiences dealing with the product can also create brand awareness, just not the kind a company works to achieve. Examples of brands are: Regal, Buick, General Motors.

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State of the ECONOMY
Production/Income
Real average weekly earnings November 2016 $367.50 Bureau of Labor Statistics Constant 1982-84 dollars
Median weekly earnings Third Quarter 2016 $827 / week Up $24 from 3rd Qtr. 2015
GDP: Real Third Quarter 2016 $18,675.3 Billion (Annual Rate) Source: BEA Up 5.0%
U.S. Exports November 2016 $185.8 billion Down 0.2% from Oct. 2016: Econ. Stat. Admin.
e-commerce sales 3rd Quarter 2016 $101.3 billion Up 4.0% from 2nd Quarter 2016 US Census Bureau
Personal Income November 2016 $16,233.8 billion Up 0.1% from Oct. 2016
U.S. Imports November 2016 $231.1 billion Up 1.1% from Oct. 2016: Econ. & Stat. Admin.
Private Employer Cost for Employee Compensation September 2016 $32.27 per hour Benefits are $10.73 / hour Source: BLS
Sales of New Single-Family Homes November 2016 592,000 (seasonal adjusted annual rate) Up % from October 2016 Source: Econ Stats Adm.
Productivity 3rd Quarter 2016 Unchanged from a year ago Source: BLS
Real Average Hourly Earnings November 2016 $10.68 Up $.07 from November 2015
Employment
U 3 Unemployment December 2016 4.7% Up from November Bureau of Labor Statistics
U.S. Job Openings October 2016 5.5 million Steady Bureau of Labor Statistics
U 6 Unemployment November 2016 9.3% Down a little Includes those who have given up looking. BLS
Prices
Consumer Price Index W November 2016 235.215 Down slightly from Oct. 2016 Source: B L S
Money/Interest
U.S. National Debt January 3, 2017 $19,951,017,689,395.11 Up over $1 trillion in 2016: U.S. Debt Clock
Federal Discount Rate January 3, 2017 1.25% Up 0.25%
Prime Rate January 3, 2017 3.75% Up .25% from a year ago
Federal Funds Rate January 3, 2017 .75% Up 0.25% from a year ago
Cyclical Indicators
Consumer Price Index Urban November 2016 241.353 Up 0.2% from Oct. 2016 Source: BLS
New Orders for Manufactured Goods November 2016 $458.3 billion Down 2.4% from Nov. 2016 Econ & Statistics Adm
New Orders for Manufactured Durable Goods November 2016 $228.2 billion U.S. Commerce Dept. Down 4.6% from Oct. 2016
Business Inventories October 2016 $1,814.5 billion Up 2% from Oct. 2015: Econ. Stat. Admin.
Retail Sales November 2016 $468.05 billion U.S Census Bureau
Producer Price Index Final Demand November 2016 110.8 Up 0.4% from Oct. 2016 Soure: BLS.gov
Wholesale Inventories November 2016 $594.5 billion U.S. Dept. of Commerce
Housing Starts November 2016 1,090,000 Down 18.7% from Oct. 2016: U.S. Census Bureau
Construction Spending October 2016 $1,172.6.4 billion Up 0.5% from Sept. 2016 Source: Econ Stats Adm.
Building Permits November 2016 1,201,000 Do 4.7% from October 2016: U.S. Census Bureau
Other
World Population January 3, 2017 7,362,851,059 Higher: U.S. Census Bureau
U.S. Population January 3, 2017 324,321,654 Up again...U.S. Census Bureau
BUYERS' EXPECTATIONS, DEMAND DETERMINANT

The expectations that buyers have concerning the future price of a good, which is assumed constant when a demand curve is constructed. Buyers' expectations are one of five demand determinants that shift the demand curve when they change. The other four are buyers' income, buyers' preferences, other prices, and number of buyers.

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Collecting WELFARE

I know word travels quickly among pedestrians of Shady Valley, but perhaps you haven't heard the latest. Pollyana Pumpernickel, the proprietor of Pollyana's Pet Palace, is no longer a pet proprietor. She's fallen on hard times, and fallen quite hard. Her husband of twelve years, Paul Pumpernickel has dumped her and their three young children to pursue insurance alternatives with Tricia Comer -- Smilin' Ted's sister and business partner in the All Comers Insurance Agency. Pollyana is distraught, to say the least. Paul Pumpernickel had been the dutiful househusband and caring father in his marriage partnership with Pollyana, but those duties fell onto the heavily burdened shoulders of Pollyana. The burden was too much. Pollyana's Pet Palace plundered into oblivion, leaving Pollyana penniless and jobless. Her only alternative was our government's public assistance program -- what you and I know as welfare. She's not pleased with her current social status, and neither, apparently is Winston Smythe Kennsington III, who ridicules poor Pollyana at every opportunity.
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YELLOW CHIPPEROON
[What's This?]

Today, you are likely to spend a great deal of time searching for a specialty store hoping to buy either a rotisserie oven that can also toast bread or a flower arrangement in a coffee cup for your father. Be on the lookout for the last item on a shelf.
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This isn't me! What am I?

In 1914, Ford paid workers who were age 22 or older $5 per day -- double the average wage offered by other car factories.
"Man is born to live, not to prepare for life. "

-- Boris Pasternak, writer

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