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MARGINAL REVENUE, MONOPOLY: The change in total revenue received by a monopoly resulting from a change in the quantity of output sold. For a monopoly firm, marginal revenue is less than the price.

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Lesson 10: Utility and Demand | Unit 4: On To Demand Page: 16 of 21

Topic: Marginal Utility Curve <=PAGE BACK | PAGE NEXT=>

  • This graph displays the marginal utility curve that captures the relation between marginal utility and the quantity good consumed.

  • Our mission is to transform this marginal utility curve into a demand curve.

  • All we need to do is change the measure scale on the curve from marginal utility to demand price

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AVERAGE REVENUE CURVE, MONOPOLISTIC COMPETITION

A curve that graphically represents the relation between average revenue received by a monopolistically competitive firm for selling its output and the quantity of output sold. Because average revenue is essentially the price of a good, the average revenue curve is also the demand curve for a monopolistically competitive firm's output.

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