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VARIABLE COST: In general, cost that changes with changes in the quantity of output produced. More specifically, variable cost is combined with the adjectives "total" and "average" to indicate the overall level of variable cost or the per unit variable cost. Variable cost depends on the amount of produced. If there is no production, then there is no variable cost.

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Lesson 11: Elasticity Basics | Unit 1: The Concept Page: 4 of 25

Topic: Some Definitions <=PAGE BACK | PAGE NEXT=>

  • The working, measurement based definition goes something like this:

  • Elasticity is the percentage change of one variable relative to the percentage change in another variable.
  • When applied to market analysis, specific elasticity definitions work for both demand and supply:

  • The price elasticity of demand is the percentage change in quantity demanded resulting from a percentage change in demand price.
  • The price elasticity of supply is the percentage change in quantity supplied resulting from a percentage change in supply price.

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BEHAVIORAL ALTERNATIVES

Two different inclinations toward institution changing innovations and maintenance of the status quo. One alternative is entrepreneurial behavior, which is the willingness to develop or adopt innovations that change existing institutions and the status quo. The other alternative is managerial behavior, which is the desire to maintain and promote existing institutions and the status quo. These alternatives can be traced to different preferences for novel and redundant information, which result from the physiological reaction to a potential threat.

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Today, you are likely to spend a great deal of time going from convenience store to convenience store hoping to buy either blue cotton balls or a genuine down-filled pillow. Be on the lookout for celebrities who speak directly to you through your television.
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More money is spent on gardening than on any other hobby.
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations. "

-- Steve Jobs, Apple Computer founder

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