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UNIT ELASTIC: An elasticity alternative in which any percentage change in price cause an equal percentage change in quantity. In other words, any change in price, whether big or small, triggers exactly the same percentage change in quantity. Unit elastic should be compared with other elasticity alternatives--perfectly elastic, perfectly inelastic, relatively elastic, and relatively inelastic.

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Lesson 19: Monopolistic Competition | Unit 2: Revenue And Cost Page: 10 of 22

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In this unit, you should have learned about:
  • The three measures of that capture the revenue-side of monopolistic competition -- total revenue, average revenue, and marginal revenue.
  • How the limited market control in monopolistic competition is indicated by a negatively-sloped, but relatively elastic demand (or average revenue) curve.
  • That the marginal revenue curve lies beneath the demand (or average revenue) curve, meaning price is greater than marginal revenue.
  • The three measures of that capture the cost-side of monopolistic competition -- total cost, average total cost, and marginal cost.
  • That the two U-shaped cost curves -- average total cost and marginal cost -- reflect the law of diminishing marginal returns.


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MARGINAL PROPENSITY FOR GOVERNMENT PURCHASES

The change in government purchases induced by a change in income or production (national income or gross domestic product). The marginal propensity for government purchases (abbreviated MPG) is another term for the slope of the government purchases line and is calculated as the change in government purchases divided by the change in income or production. The MPG plays a role in Keynesian economics. It augments the slope of the aggregate expenditures line and is part of the multiplier process. A related marginal measure is the marginal propensity to consume.

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Today, you are likely to spend a great deal of time at a going out of business sale looking to buy either a bookshelf that will fit in your closet or a birthday greeting card for your grandfather. Be on the lookout for mail order catalogs with hidden messages.
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During the American Revolution, the price of corn rose 10,000 percent, the price of wheat 14,000 percent, the price of flour 15,000 percent, and the price of beef 33,000 percent.
"Old age isn't so bad when you consider the alternative. "

-- Cato, Roman orator

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