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BRAND PREFERENCE: The amount of brand loyalty a customer has toward a specific product or service. Some customers are fanatical about a certain brand and will not switch or even consider another substitute. That being said, brand loyalty is sometimes very sensitive to price fluctuations. In the soft drink industry, many consumers will switch back and forth between Pepsi and Coke, depending on which is on sale. These consumers might prefer one product to the other, but are not absolutely loyal or brand insistent.

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Lesson 21: Factor Demand | Unit 3: The Curve Page: 14 of 24

Topic: The Hiring Decision <=PAGE BACK | PAGE NEXT=>

  • The number of workers the firm is willing to hire for production depends on the marginal revenue product of the workers.

  • In particular, the firm compares the wage or price paid each worker with the marginal revenue product generated by the worker.

  • It will seek to employ workers up to the quantity in which marginal revenue product is at least as much as the wage.

  • The story seems quite clear: If the wage the firm pays workers is $20 per hour, then it will hire only 6 employees.

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MARGINAL REVENUE CURVE, MONOPOLY

A curve that graphically represents the relation between the marginal revenue received by a monopoly for selling its output and the quantity of output sold. Because a monopoly is a price maker and faces a negatively-sloped demand curve, its marginal revenue curve is also negatively sloped and lies below its average revenue (and demand) curve. A monopoly maximizes profit by producing the quantity of output found at the intersection of the marginal revenue curve and marginal cost curve.

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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers trying to buy either several orange mixing bowls or clothing for your pet dog. Be on the lookout for spoiled cheese hiding under your bed hatching conspiracies against humanity.
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