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DEMOGRAPHIC VARIABLES: Characteristics of the aggregate population that marketers use to segment the market, including age, ethnicity, income, education, gender, and race. Other characteristics include occupation, family size, religion, and social class. These characteristics are the link to buyers' wants and needs and affect purchasing behavior. By carefully studying population groups marketers develop marketing mixes that maximize customer activity.

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Lesson 21: Factor Demand | Unit 3: The Curve Page: 15 of 24

Topic: Factor Demand Curve <=PAGE BACK | PAGE NEXT=>

A few points about this curve.
  1. The factor demand curve is only the negatively-sloped portion of the marginal revenue product curve.

  2. The factor demand curve is negatively sloped because the marginal revenue product curve is negatively sloped, and this is due to the law of diminishing marginal returns.

  3. The factor demand curve stops at the horizontal axis where marginal revenue product is zero.

  4. This factor demand curve is based on the presumption that the firm was able to pay the same wage for each worker ($20 per hour).

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AGGREGATE SUPPLY INCREASE, SHORT-RUN AGGREGATE MARKET

A shock to the short-run aggregate market caused by an increase in aggregate supply, resulting in and illustrated by a rightward shift of the short-run aggregate supply curve. An increase in aggregate supply in the short-run aggregate market results in a decrease in the price level and an increase in real production. The level of real production resulting from the shock can be greater or less than full-employment real production.

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