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AGGREGATE DEMAND CURVE: A graphical representation of the relation between aggregate expenditures on real production and the price level, holding all ceteris paribus aggregate demand determinants constant. The aggregate demand, or AD, curve is one side of the graphical presentation of the aggregate market. The other side is occupied by the aggregate supply curve (which is actually two curves, the long-run aggregate supply curve and the short-run aggregate supply curve). The negative slope of the aggregate demand curve captures the inverse relation between aggregate expenditures on real production and the price level. This negative slope is attributable to the interest-rate effect, real-balance effect, and net-export effect.

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Lesson 5: Market Demand | Unit 4: Determinants Page: 18 of 20

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  • Why relaxing the ceteris paribus assumption enables further analysis of demand and markets.
  • How the changes in the demand determinants cause rightward or leftward shifts in the demand curve.
  • The five basic demand determinants: income, preferences, prices of other goods, buyers' expectations, and number of buyers.
  • How income affects the demand for normal goods differently than inferior goods.
  • How a change in the price of a substitute goods affects demand differently than a change in the price of a complement good.
  • Most important of all, the difference between a change in demand, caused by a change in a demand determinant, and a change in quantity demanded, caused by a change in price.


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ABSOLUTE ADVANTAGE

The general ability to produce more goods or services using fewer resources. A person or country has an absolute advantage in production largely due to superior technology or greater technical efficiency. A related, but contrasting concept is comparative advantage. Both terms are perhaps most important to the study of international trade, but also provide insight into other exchanges.

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