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BRAND LOYALTY: A positive attitude toward and preference for purchasing a specific product or service in the market place. It is the desired goal of all businesses to create brand loyalty from members of their target markets. Once brand loyalty has been created it is more difficult to persuade customers to switch to an alternative brand. Some consumers will only purchase Mountain Dew, nothing else will do.

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Lesson 7: Market Equilibrium | Unit 4: Adjustment Page: 13 of 22

Topic: Self-Correction <=PAGE BACK | PAGE NEXT=>

Markets have a built-in self correction mechanism:
  • If a market is at equilibrium, it remains there.
  • If a market is not at equilibrium, it moves to equilibrium.
  • A market does not need someone (like government) controlling it to ensure that it reaches equilibrium.
Three price alternatives:
  • At equilibrium, nothing changes.
  • Below equilibrium, a shortage.
  • Above equilibrium, a surplus.
  • By creating shortages and surpluses, non-equilibrium prices induce the price to change. These changing prices move the market back to equilibrium.

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MARGINAL COST CURVE

A curve that graphically represents the relation between the marginal cost incurred by a firm in the short-run product of a good or service and the quantity of output produced. This curve is constructed to capture the relation between marginal cost and the level of output, holding other variables like technology and resource prices constant. Three related curves are average total cost curve, average variable cost curve, and average fixed cost curve.

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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway looking to buy either a genuine down-filled comforter or a 200-foot blue garden hose. Be on the lookout for broken fingernail clippers.
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In his older years, Andrew Carnegie seldom carried money because he was offended by its sight and touch.
"I think luck is the sense to recognize an opportunity and the ability to take advantage of it . The man who can smile at his breaks and grabs his chance gets on."

-- Samuel Goldwyn, Film executive

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