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GUILD: In medieval European times, a collection of artisans or merchants in the same occupation or industry, often in a particular location. Guilds were the forerunners of modern craft unions. They typical set quality standards and criteria for entry into the profession. Doing so allowed guilds to limit competition, monopolize their markets, keep prices high, and boost guild member incomes.

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Lesson 9: Consumer Demand | Unit 1: Demand Theory Page: 1 of 22

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  • The decision-making process is the cornerstone of market demand.
  • The whole notion of examining decision-making to better understand market demand falls under the heading of consumer demand theory.

  • Consumer demand theory is the study of human behavior as it applies to the purchase of goods and services with particular emphasis on the satisfaction (or utility) derived from consumption.
  • Consumer demand theory also provides insight into other topics:
  • Family Size
  • Politics
  • Crime
  • Attending Class

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AVERAGE FACTOR COST AND MARGINAL FACTOR COST

A mathematical connection between average factor cost and marginal factor cost stating that the change in the average factor cost depends on a comparison between average factor cost and marginal factor cost. For perfect competition, with no market control, marginal factor cost is equal to average factor cost, and average factor cost does not change. For monopsony and other firms with market control, marginal factor cost is greater than average factor cost, and average factor cost rises.

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Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors wanting to buy either a large green chalkboard shaped like the state of Maine or a replacement battery for your pocket calculator. Be on the lookout for deranged pelicans.
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The portrait on the quarter is a more accurate likeness of George Washington than that on the dollar bill.
"People of mediocre ability sometimes achieve outstanding success because they don't know when to quit. "

-- George Allen, U.S. senator

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