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BRAND EQUITY: The intrinsic value a brand has in the market place. This value is developed over a period of time and because a brand is widely recognized. There is an amount of business that is repeatedly generated due to brand alone. Brand equity is achieved based on brand recognition, brand loyalty and perceived product quality. BMW has developed an image of high product quality and performance which in turn has created a high brand equity.
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Lesson 9: Consumer Demand | Unit 1: Demand Theory
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Page: 2 of 22
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Topic:
Making Decisions
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- A decision: I am pondering a trip to the beach to spend my time wading in the water, playing volleyball, and soaking up the sun.
- But this seemingly simple decision involves a number of considerations:
How much time do I want to spend at the beach? An hour? Four hours? All day?Do I really want to go to the beach? Would I rather visit the amusement park instead? Maybe I could do both?How much will this cost? Do I have sufficient income to pay for admission? Do I have sufficient time?
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FALLACY OF MASS APPEAL The logical fallacy of arguing that something is "correct" or "true" because a majority of the population thinks so. This is commonly used by both advertisers and politicians. Just because something is popular, does not mean it is "right." In fact, a cynic might argue that being popular probably makes it "wrong."
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ORANGE REBELOON
[What's This?]
Today, you are likely to spend a great deal of time at a going out of business sale trying to buy either a replacement remote control for your television or a replacement nozzle for your shower. Be on the lookout for the happiest person in the room.
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This isn't me! What am I?
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It's estimated that the U.S. economy has about $20 million of counterfeit currency in circulation, less than 0.001 perecent of the total legal currency.
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"Courage is the ladder on which all the other virtues mount." -- Claire Boothe Luce, diplomat, writer
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PDV
Present Discounted Value
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