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MARGINAL REVENUE, MONOPOLISTIC COMPETITION: The change in total revenue received by a monopolistically competitive firm resulting from a change in the quantity of output sold. For a monopolistically competitive firm, marginal revenue is less than the price.

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Lesson Contents
Unit 1: Demand Theory
  • The Theory
  • Making Decisions
  • Utility
  • On To Demand
  • Unit 1 Summary
  • Unit 2: Total Utility
  • A Measure Of Satisfaction
  • Total Utility Schedule
  • Utility Maximization
  • Unit 2 Summary
  • Unit 3: Marginal Utility
  • Incremental Satisfaction
  • Measuring Marginal Utility
  • Diminishing Marginal Utility
  • Getting Satisfied
  • Diamond-Water Paradox
  • Unit 3 Summary
  • Unit 4: The Curves
  • Total Utility
  • Marginal Utility
  • Both Curves
  • Unit 4 Summary
  • Unit 5: Taking Stock
  • Two Laws
  • Two Considerations
  • Unit 5 Summary
  • Course Home
    Consumer Demand

    This lesson discusses the basics of consumer demand theory, especially the notion of utility. Utility is the fancy-schmancy economic term that means satisfying wants and needs. The purpose of this lesson is to set the stage for a behind-the-scenes look at the demand-side of the market. Because the prices buyers are willing to pay for the goods depend on the utility, an understanding of demand requires an understanding of utility.

    • The first unit of this lesson, Demand Theory, introduces the concept of utility and previews the relation between utility, consumer decision making, and demand.
    • In the second unit, Total Utility, we take a look at the first of two key technical notions of utility are used to examine the relation between utility and demand.
    • The third unit, Marginal Utility, presents and discusses the second of the two technical notions of utility, and the most important notion underlying demand.
    • The fourth unit, The Curves, illustrates the total utility and marginal utility concepts with handy graphs.
    • The fifth unit, Taking Stock, then wraps up this lesson with an extended preview of the relation between utility and demand.

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    ADVISORY COUNCILS, FEDERAL RESERVE SYSTEM

    Three support committees that provide feedback to the Board of Governors of the Federal Reserve System to assist in its assorted regulatory responsibilities, including Federal Advisory Council, Thrift Institutions Advisory Council, and Consumer Advisory Council. The Federal Advisory Council is a broad ranging council comprise of commercial bankers. The Thrift Institutions Advisory Council is comprised of representatives of thrift institutions. The Consumer Advisory Council is comprised of consumer credit representatives.

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    BLACK DISMALAPOD
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    Today, you are likely to spend a great deal of time touring the new suburban shopping complex hoping to buy either a battery-powered, rechargeable vacuum cleaner or a remote controlled World War I bi-plane. Be on the lookout for telephone calls from former employers.
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    The first "Black Friday" on record, a friday marked by a major financial catastrophe, occurred on September 24, 1869 -- A FRIDAY -- when an attempted cornering of the gold market induced a financial crises and economy-wide depression.
    "There is no passion to be found playing small in settling for a life that idles than the one you are capable of living."

    -- Nelson Mandela

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