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BUSINESS PLAN: A business plan defines your business, identifies your goals, and serves as a companyÕs resume. The basic elements include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps the company allocate scarce resources properly and functions as a road map to make good business decisions. A marketing plan should be an integral part of the business plan.

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Lesson 9: Consumer Demand | Unit 5: Taking Stock Page: 22 of 22

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In this unit, you should have learned about:
  • A preview of how the demand price is related to the marginal utility of a good.
  • A preview of how the law of diminishing marginal utility is related to the law of demand.
  • Why demand for a good is a constrained choice.
  • Why demand for a good is based on the utility derived from other goods.

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PERSONAL INCOME

The total income received by the members of the domestic household sector, which may or may not be earned from productive activities during a given period of time, usually one year. Personal income (PI) is one of three measures of income reported in the National Income and Product Accounts maintained by the Bureau of Economic Analysis. The other two are national income (NI) and disposable income (DI). Two related measures of production are gross domestic product (GDP) and net domestic product (NDP). The primary use of personal income is to measure the income actually paid out to the household sector. After adjusting for income taxes, personal income forms the basis for consumption expenditures on gross domestic product.

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BEIGE MUNDORTLE
[What's This?]

Today, you are likely to spend a great deal of time at a garage sale hoping to buy either a velvet painting of Elvis Presley or a wall poster commemorating yesterday. Be on the lookout for fairy dust that tastes like salt.
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Lombard Street is London's equivalent of New York's Wall Street.
"Anyone who has never made a mistake has never tried anything new. "

-- Albert Einstein, physicist

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