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TOTAL REVENUE CURVE, MONOPOLISTIC COMPETITION: A curve that graphically represents the relation between total revenue received by a monopolistically competitive firm for selling its output and the quantity of output sold. It is used with the firm's total cost curve to determine economic profit. The marginal revenue curve, a key factor for determining the profit-maximizing level of a firm's output, is derived directly from the total revenue curve. The slope of this total revenue curve is marginal revenue. This curve is constructed to capture the relation between total revenue and the level of output, holding other variables constant.

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Lesson 9: Consumer Demand | Unit 1: Demand Theory Page: 4 of 22

Topic: On To Demand <=PAGE BACK | PAGE NEXT=>

  • Recall that:

  • The law of demand states that an inverse relation exists between demand price and the quantity demanded, ceteris paribus.
  • According to the law of demand, the demand price that buyers are willing to pay for a good varies inversely with the quantity demanded.

    More Than Willingness

  • Demand depends on more that just the willingness to buy goods:
  • Buyers must also be able to buy.


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TOTAL REVENUE CURVE, PERFECT COMPETITION

A curve that graphically represents the relation between the total revenue received by a perfectly competitive firm for selling its output and the quantity of output sold. It is combined with a perfectly competitive firm's total cost curve to determine economic profit and the profit maximizing level of production. The slope of the total revenue curve is marginal revenue.

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