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SAVINGS DEPOSITS: Accounts maintained by banks, savings and loan associations, credit unions, and mutual savings banks that pay interest but can not be used directly as money. These accounts, also termed transactions deposits, let customers set aside a portion of their liquid assets that COULD be used to make purchases. But to make those purchases, savings account balances must be transferred to checkable deposits or currency. However, this transference is easy enough that savings accounts are often termed near money. Savings accounts, as such constitute a sizeable portion of the M2 monetary aggregate.

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Lesson 9: Consumer Demand | Unit 1: Demand Theory Page: 3 of 22

Topic: Utility <=PAGE BACK | PAGE NEXT=>

  • Utility is the satisfaction of wants and needs obtained from the consumption or use of goods and services.
  • The terms utility and satisfaction are used interchangeably in economics.
  • Two other terms often used to capture this notion are welfare and well-being.
  • Using the utility notion to analyze market demand entails a couple of points:

  • One, Utility is More than Useful
  • Two, Utility is Not Measurable

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MARGINAL COST AND LAW OF DIMINISHING MARGINAL RETURNS

Decreasing then increasing marginal cost, reflected by a U-shaped marginal cost curve, is the result of increasing then decreasing marginal returns. In particular the decreasing marginal returns is caused by the law of diminishing marginal returns. As such, the law of diminishing marginal returns affects not only the short-run production of a firm but also the cost of short-run production. This translates into a positively-sloped supply curve for profit-maximizing competitive firms.

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Today, you are likely to spend a great deal of time flipping through mail order catalogs looking to buy either a genuine down-filled comforter or a 200-foot blue garden hose. Be on the lookout for high interest rates.
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