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RIVAL CONSUMPTION: Consumption of a good by one person imposes a cost on, or prevents consumption of the good by, another person. Some goods, like food, have extremely rival consumption. One person, and only one person, gets the benefit. Other goods, like national defense, have no consumption rivalry, everyone can benefit simultaneously without imposing a cost on others. This is one of the two key characteristics of a good (the other is excludability) that distinguishes between common-property goods, near-public goods, private goods, and public goods.

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Lesson 9: Consumer Demand | Unit 2: Total Utility Page: 9 of 22

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In this unit, you should have learned about:
  • Total utility as the total satisfaction obtained from consuming one or more goods.
  • That utility is measured by utils, which is a hypothetical and unrealistic measure, but helps illustrate the utility concept.
  • The total utility schedule as a table relating total utility and the quantity consumed.
  • How total utility increases with the quantity consumed, but reaches a peak, then declines.
  • The motivation of utility maximization, but that consumers are typically faced with constrained utility maximization.

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AVERAGE REVENUE, MONOPOLY

The revenue received for selling a good per unit of output sold, found by dividing total revenue by the quantity of output. Average revenue often goes by a simpler and more widely used term... price. For a monopoly average revenue is greater than marginal revenue. Average revenue for a monopoly is often depicted by a negatively-sloped average revenue curve.

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Today, you are likely to spend a great deal of time at a flea market wanting to buy either a large flower pot shaped like a Greek urn or a small palm tree that will fit on your coffee table. Be on the lookout for a thesaurus filled with typos.
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This isn't me! What am I?

The average length of a "business lunch" is about 36 minutes.
"If a man hasn't discovered something that he will die for, he isn't fit to live. "

-- Martin Luther King Jr., clergyman

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