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RESERVE RATIO: The amount of reserves required by the Federal Reserve System as a ratio of the amount deposits backed by the reserves. Modern reserve ratios are in the range of 1-3% for checkable deposits. The reserve ratio plays a key role in the deposit multiplier. The simple deposit multiplier is simply the inverse of the reserve ratio. If the reserve ratio is 5%, then the deposit multiplier is 20. It's just that simple.

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Lesson 9: Consumer Demand | Unit 3: Marginal Utility Page: 10 of 22

Topic: Incremental Satisfaction <=PAGE BACK | PAGE NEXT=>

  • While total utility is a handy measure, a more useful measure is marginal utility.

  • Marginal utility is the additional utility, or satisfaction of wants and needs, obtained from the consumption or use of an additional unit of a good or service.
  • Marginal utility is, in other words, the extra satisfaction achieved from an extra unit of good.
  • A handy formula:

    marginal utility = change in total utility
    change in quantity


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PRODUCER SURPLUS

The revenue that producers obtain from a good over and above the price paid. This is the difference between the minimum supply price that sellers are willing to accept and the price that they actually receive. A related notion from the demand side of the market is consumer surplus.

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Today, you are likely to spend a great deal of time at a dollar discount store hoping to buy either a how-to book on fine dining or a coffee cup commemorating the first day of winter. Be on the lookout for letters from the Internal Revenue Service.
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Okun's Law posits that the unemployment rate increases by 1% for every 2% gap between real GDP and full-employment real GDP.
"Old age isn't so bad when you consider the alternative. "

-- Cato, Roman orator

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