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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.

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Lesson 13: Aggregate Demand | Unit 3: The Curve Page: 10 of 22

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The aggregate demand curve captures the demand side of the aggregate market.

Highlights:

  • First: the price level, our GDP deflator, is on the vertical axis, and real production is on the horizontal axis.
  • Second: the aggregate demand curve has a negative slope. At lower prices, real aggregate expenditures are higher.
  • Third: all ceteris paribus aggregate demand determinants are constant.
  • Fourth: the aggregate demand curve gives us information for a given time period.

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LONG-RUN PRODUCTION ANALYSIS

An analysis of the production decision made by a firm in the long run. The central characteristic of long-run production analysis is that all inputs under the control of the firm are variable. The central principle guiding production in the long run is returns to scale, which indicates how production responds to proportional changes in all inputs. A contrasting analysis is short-run production analysis.

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North Carolina supplied all the domestic gold coined for currency by the U.S. Mint in Philadelphia until 1828.
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