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ENVIRONMENTAL SCANNING: The process of collecting information on various forces in the business environment that can impact the future of the company. These forces are: economic, legal/regulatory, sociocultural, technological, competitive and political. This is usually done as part of a regularly scheduled strategic planning session and is generally a necessary component in a marketing plan.
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Lesson 2: Economic Science | Unit 5: Cause and Effect
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Page: 19 of 20
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Advertising is unlikely to be the DIRECT cause of greater sales and production.- First link: Advertising increases buyers' preferences.
- Second link: Buyers' preferences increase market demand and market price.
- Third link: Higher price induces suppliers to increase production.
Scientific answer:- The increase in sales and production are caused by higher prices, which is caused by greater demand, which is caused by a change in buyers' preferences, which is caused by advertising.
- The goal of the scientific study of economics is to identify these distinct, but interrelated cause-and-effect principles.
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MARGINAL REVENUE, MONOPOLY The change in total revenue resulting from a change in the quantity of output sold. Marginal revenue indicates how much extra revenue a monopoly receives for selling an extra unit of output. It is found by dividing the change in total revenue by the change in the quantity of output. Marginal revenue is the slope of the total revenue curve and is one of two revenue concepts derived from total revenue. The other is average revenue. To maximize profit, a monopoly equates marginal revenue and marginal cost.
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GREEN LOGIGUIN
[What's This?]
Today, you are likely to spend a great deal of time at the confiscated property police auction hoping to buy either a travel case for you toothbrush or a looseleaf notebook binder. Be on the lookout for jovial bank tellers.
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The penny is the only coin minted by the U.S. government in which the "face" on the head looks to the right. All others face left.
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"Old age isn't so bad when you consider the alternative. " -- Cato, Roman orator
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T-BOND
Treasury Bond
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