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ABSOLUTE POVERTY LEVEL: The amount of income a person or family needs to purchase an absolute amount of the basic necessities of life. These basic necessities are identified in terms of calories of food, BTUs of energy, square feet of living space, etc. The problem with the absolute poverty level is that there really are no absolutes when in comes to consuming goods. You can consume a given poverty level of calories eating relatively expensive steak, relatively inexpensive pasta, or garbage from a restaurant dumpster. The income needed to acquire each of these calorie "minimums" vary greatly. That's why some prefer a relative poverty level.

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Lesson 20: Oligopoly | Unit 4: Analysis Page: 16 of 24

Topic: Kinked-Demand Curve Analysis <=PAGE BACK | PAGE NEXT=>

  • The kinked-demand curve (D) and corresponding marginal revenue curve (MR) are presented in this graph:

  • Note that the marginal cost curve (MC) intersects the marginal revenue curve in the vertical segment.

  • This intersection is implied by the basic construction of the kinked-demand curve.

  • For small changes in production, up or down, the oligopolistic firm maintains existing production and price.

  • This is the source of price rigidity for oligopoly.


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MARGINAL COST OF SEARCH

The incremental cost incurred by additional search effort is the marginal cost of search. Marginal cost of search, also termed marginal search cost, is comparable to marginal cost of short-run production analysis. Marginal cost of search increases with an increase in search effort and is represented by the marginal cost of search curve. This is one half of the efficient information search decision. The other is marginal benefit of search.

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ORANGE REBELOON
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Today, you are likely to spend a great deal of time looking for a downtown retail store trying to buy either a case of blank recordable DVDs or a pair of red goulashes with shiny buckles. Be on the lookout for slightly overweight pizza delivery guys.
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Much of the $15 million used by the United States to finance the Louisiana Purchase from France was borrowed from European banks.
"The greatest things ever done on Earth have been done little by little. "

-- William Jennings Bryan

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