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SEGMENT: A group of potential buyers who have similar needs and wants. This is developed after a process called market segmentation. A concentrated targeting strategy is effective for marketing to each segment. Typically, a company uses one marketing mix to satisfy each segmentÕs needs.

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Lesson 7: Market Equilibrium | Unit 5: The Method Page: 18 of 22

Topic: Efficient Markets <=PAGE BACK | PAGE NEXT=>

Rethinking demand and supply curves indicates efficiency of markets.

Market equilibrium has:

  • Equality between quantity demanded and quantity supplied.
  • Equality between demand price and supply price.
  • Equality between demand price and supply price means that the satisfaction obtained from the good produced is equal to the opportunity cost of production.
  • This equality between prices also means that the value of the good produced is equal to the value of goods not produced.

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COINCIDENT ECONOMIC INDICATORS

Four economic statistics that tend to move up or down along WITH business-cycle expansions and contractions. Most importantly, these measures indicate peak and trough turning points when they actually occur. Coincident economic indicators are one of three groups of economic measures used to track business-cycle activity. The other two are leading economic indicators and lagging economic indicators.

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Today, you are likely to spend a great deal of time looking for a downtown retail store hoping to buy either a birthday gift for your uncle or a pair of red and purple designer socks. Be on the lookout for telephone calls from former employers.
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Potato chips were invented in 1853 by a irritated chef repeatedly seeking to appease the hard to please Cornelius Vanderbilt who demanded french fried potatoes that were thinner and crisper than normal.
"For a writer, published works are like fallen flowers, but the expected new work is like a calyx waiting to blossom."

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