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PACKAGING: The container and graphic design variable in the marketing mix, (sometimes included in the product). Changes in product distribution and government regulations in contents identification have made the packaging variable a very important component in the organizationŐs marketing strategy. Packaging completes the marketing process by giving the consumer vital information just prior to making the final buy decision.

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Lesson Contents
Unit 1: The Macroeconomy
  • An Economy
  • Macroeconomics
  • Unit 1 Summary
  • Unit 2: Macro Problems
  • The Goals
  • Unemployment
  • Inflation
  • Unit 2 Summary
  • Unit 3: Business Cycles
  • Instability
  • Causes
  • Unit 3 Summary
  • Unit 4: Policies
  • Government
  • Viewpoints
  • Unit 4 Summary
  • Unit 5: Issues
  • Policies
  • Theories
  • Unit 5 Summary
  • Course Home
    Macro Basics

    In lesson, we move into the formal study of macroeconomics, laying the groundwork for lessons to come. In particular, this lesson introduces several important macroeconomics concepts and notions. Among the list of more important notions are the role an economy plays in the study of macroeconomics, the two key macroeconomic problems of inflation and unemployment, how these problems are related business-cycle instability, and economic stabilization policies designed to correct these problems.

    • The first unit of this lesson lays the foundation of for the study of macroeconomics, introducing the nature of an economy and providing a little information about the U.S. economy.
    • In the second unit, we examine some of the more notable macroeconomics problems, especially production, unemployment, and inflation.
    • We then take a look at the importance of business cycles in the macroeconomy, including recent trends in business cycle activity and a few potential business cycle causes.
    • The fourth unit then examines the role that economic policies play in the macroeconomy.
    • The firth unit wraps up this lesson with a few thoughts about the connection between political philosophies, economic policies, and economic theories.

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    PHYSICAL WEALTH, AGGREGATE DEMAND DETERMINANT

    One of several specific aggregate demand determinants assumed constant when the aggregate demand curve is constructed, and that shifts the aggregate demand curve when it changes. An increase in the physical wealth causes a decrease (leftward shift) of the aggregate curve. A decrease in the physical wealth causes an increase (rightward shift) of the aggregate curve. Other notable aggregate demand determinants include interest rates, federal deficit, inflationary expectations, and the money supply.

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    APLS

    BLACK DISMALAPOD
    [What's This?]

    Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway wanting to buy either a graduation present for your niece or nephew or a toaster oven that has convection cooking. Be on the lookout for attractive cable television service repair people.
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    This isn't me! What am I?

    There were no banks in colonial America before the U.S. Revolutionary War. Anyone seeking a loan did so from another individual.
    "When you play, play hard; when you work, don't play at all. "

    -- Theodore Roosevelt, 26th US president

    JIE
    Journal of Industrial Economics
    A PEDestrian's Guide
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