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AGGREGATE MARKET ANALYSIS: An investigation of macroeconomic phenomena, including unemployment, inflation, business cycles, and stabilization policies, using the aggregate market interaction between aggregate demand, short-run aggregate supply, and long-run aggregate supply. Aggregate market analysis, also termed AS-AD analysis, has been the primary method of investigating macroeconomic activity since the 1980s, replacing Keynesian economic analysis that was predominant for several decades. Like most economic analysis, aggregate market analysis employs comparative statics, the technique of comparing the equilibrium after a shock with the equilibrium before a shock. While the aggregate market model is usually presented as a simply graph at the introductory level, more sophisticated and more advanced analyses often involve a system of equations.

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Lesson Contents
Unit 1: Intro
  • Definition
  • A Few Examples
  • Market Control
  • Competition
  • Unit 1 Summary
  • Unit 2: Four Types
  • A Continuum
  • Perfect Competition
  • Monopoly
  • Monopolistic Competition
  • Oligopoly
  • Other Structurres
  • Unit 2 Summary
  • Unit 3: Getting Control
  • Profit Motivation
  • Entry Barriers
  • Product Differentiation
  • Unit 3 Summary
  • Unit 4: Using Control
  • Takes And Makers
  • Demand Curves
  • Practices
  • Unit 4 Summary
  • Unit 5: Government
  • Efficiency
  • Regulation
  • Unit 5 Summary
  • Course Home
    Market Structures

    Our investigation into market structures lays the foundation for a closer examination of monopoly, monopolistic competition, and oligopoly. This lesson takes a look at how markets are structured based on their competitiveness, the degree of market control held by firms, the acquisition of this market control, and the use market control.

    • The first unit of this lesson, Competition And Control, begins this lesson with a look at competition and market control.
    • In the second unit, Four Types, we examine the four basic types of market structures -- perfect competition, monopoly, monopolistic competition, and oligopoly.
    • The third unit, Getting Control, then looks at two key ways that firms are able to acquire or increase their market control -- product differentiation and entry barriers.
    • In the fourth unit, Using Control, we investigate what firms do when they have market control.
    • The fifth and final unit, Government, then closes this lesson by considering the role government plays in regulating market control.

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    ASSUMPTIONS, CLASSICAL ECONOMICS

    Classical economics, especially as directed toward macroeconomics, relies on three key assumptions--flexible prices, Say's law, and saving-investment equality. Flexible prices ensure that markets adjust to equilibrium and eliminate shortages and surpluses. Say's law states that supply creates its own demand and means that enough income is generated by production to purchase the resulting production. The saving-investment equality ensures that any income leaked from consumption into saving is replaced by an equal amount of investment. Although of questionable realism, these three assumptions imply that the economy would operate at full employment.

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