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INCOME ELASTICITY OF DEMAND: The relative response of a change in demand to a relative change in income. More specifically the income elasticity of demand can be defined as the percentage change in demand due to a percentage change in buyers' income. The income elasticity of demand quantitatively identifies the theoretical relationship between income and demand.

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Lesson Contents
Unit 1: Selling Basics
  • The Concept
  • Supply Price
  • Quantity Supplied
  • Unit 1 Summary
  • Unit 2: Law of Supply
  • Definition
  • Production Cost
  • Unit 2 Summary
  • Unit 3: Supply Curve
  • Schedule
  • Curve
  • Space
  • Unit 3 Summary
  • Unit 4: Determinants
  • Ceteris Paribus Factors
  • Shifters: Increase
  • Shifters: Decrease
  • Types
  • Ch..Ch..Changes
  • Unit 4 Summary
  • Unit 5: Scarcity
  • Limited Resources
  • Unit 5 Summary
  • Unit 6:
  • Unit 6 Summary
  • Course Home
    Supply

    This supply lesson provides an introduction into selling a wide range of goods. In fact, this supply topic does more than offer insight into selling behavior. It's also the second half of the market analysis -- the first half being demand. And to reiterate what I noted during the demand lesson, market analysis is one of the most widely used tools in the study of economics that can be used to explain a lot of economic phenomenon. Of course to use markets, we need both demand and supply. And supply part is our current lesson.

    • The first unit of this lesson introduces the basic concept of supply and a few related terms such as supply price and quantity supplied.
    • In the second unit then we move into a discussion of the law of supply, which captures the basic relation between supply price and quantity supplied.
    • The third unit then develops the supply curve, which is the graphical embodiment of the supply concept.
    • Moving onto the fourth unit, we examine how the five basic supply determinants cause the supply curve to shift from one location to another.
    • And in the fifth and final unit, we make a connection between supply and the limited resources part of scarcity.

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    RULE OF CONSUMER EQUILIBRIUM

    A condition of consumer equilibrium and utility maximization stating that the marginal utility-price ratios for all goods are equal. This rule is a handy way of checking for consumer equilibrium and utility maximization. If the rule is not satisfied, then consumer equilibrium and utility maximization are not achieved.

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    Today, you are likely to spend a great deal of time looking for a downtown retail store trying to buy either a rim for your spare tire or decorative celebrity figurines. Be on the lookout for jovial bank tellers.
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