|
|
MARKETING MIX: The combination of 5 controllable variables consisting of product, price, promotion, distribution and packaging to satisfy the needs and wants of customers in a targeted market. This requires the collection of data and demographics on customers in potential markets. Organizations may use multiple marketing mixes strategies based on different targeted market segments.
Visit the GLOSS*arama
|
|
|
|
|
FLEXIBLE EXCHANGE RATE An exchange rate determined through the unrestricted interaction of supply and demand in the foreign exchange market. Also termed floating exchange rate, this is one of three basic exchange rate policies used by domestic governments to control their exchange rates with the goal of affecting international trade, balance of trade, and balance of payments. This policy is based on the view that the free interplay of market forces is most likely to generate a desireable pattern of international trade. The other two policies are fixed exchange rate and managed flexible exchange rate.
Complete Entry | Visit the WEB*pedia |
|
|
GREEN LOGIGUIN
[What's This?]
Today, you are likely to spend a great deal of time at a going out of business sale trying to buy either a brown leather attache case or car battery jumper cables. Be on the lookout for poorly written technical manuals.
Your Complete Scope
This isn't me! What am I?
|
|
|
Only 1% of the U.S. population paid income taxes when the income tax was established in 1914.
|
|
|
"In a time of drastic change, it is the learners who inherit the future. " -- Eric Hoffer, philosopher
|
|
SIC
Standard Industrial Classification
|
|
|
Tell us what you think about AmosWEB. Like what you see? Have suggestions for improvements? Let us know. Click the User Feedback link.
User Feedback
|
|
