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MARKETING: The ongoing process of developing, pricing, promoting, distributing, and packaging products, ideas, and services to satisfy customers’ wants and needs in a dynamic environment. Sometimes used interchangeably with sales is a misnomer. Sales, while a component of the promotion mix variable, is not the equivalent to marketing. Marketing is a broad, integrated strategy that transcends the entire organization.

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by Orley M. Amos, Jr.
Professor of Economics
Oklahoma State University
Go to: Chapter 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Table of Contents
Chapter One: The Professor
Chapter Two: A Kind, Loving Instructor
Chapter Three: Some Yummy Purple Fruit
Chapter Four: Tyler's Second Test
Chapter Five: Cali O'Toole
Chapter Six: The Hideous Monster
Chapter Seven: Crunch Water
Chapter Eight: The Quest
Chapter Nine: The Valley Of Red
Chapter Ten: The Purple Village
Chapter Eleven: Leonardo Da Vinci
Chapter Twelve: The Estoffe Flow
Chapter Thirteen: The Evil Professor
Chapter Fourteen: Adam
Chapter Fifteen: The Caves
Chapter Sixteen: Mark Twain
Chapter Seventeen: Leonardo's Place
Chapter Eighteen: Return From Leornia
Chapter Nineteen: The Source Of Water
Chapter Twenty: The Real World

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Copyright © 1997, 2002 by Orley M. Amos, Jr. All rights reserved. Not to be quoted without permission of the author.
Learning All About EDUCATION

It's a bright spring morning, the sort of day that makes poets and pedestrians pontificate profusely about our wondrous world. But, wait... IT'S TEST DAY! You're late for an exam! You hurriedly roam the school halls, opening door after endless door along an infinite hallway, in search of your exam. All you discover, though, is Maurice Finklestein who smirks knowingly while ridiculing your tardiness. Why do we do it? Why do we put ourselves through 12 to 20 years of oppression in the halls of academia, learning stuff of questionable value? Why? Why? WHY?
Tell me more...

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RED AGGRESSERINE
[What's This?]

Today, you are likely to spend a great deal of time going from convenience store to convenience store seeking to buy either a box of multi-colored, plastic paper clips or several orange mixing bowls. Be on the lookout for malfunctioning pocket calculators.
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This isn't me! What am I?

In his older years, Andrew Carnegie seldom carried money because he was offended by its sight and touch.
"All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence. "

-- Martin Luther King Jr., civil rights leader

EER
European Economic Review
A PEDestrian's Guide
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