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January 16, 2018 

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I: The standard abbreviation for investment expenditures by the business sector, especially when used in the study of macroeconomics. This abbreviation is most often seen in the aggregate expenditure equation, AE = C + I + G + (X - M), where C, G, and (X - M) represent expenditures by the other three macroeconomic sectors, household, business, and foreign.

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WHITE GULLIBON

As a White Gullibon, you are extremely trusting but somewhat impressionable, seeing only the good in other people. You tend to be a bit naive in the wily ways of the marketplace and thus are often exploited by others, especially the Reg Aggressorine. Like it or not, you are the poster child for the phrase "let the buyer beware." You are empathetic to the plight of others, often to your own detriment.

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BLACK DISMALAPOD

As a Black Dismalapod, you tend to be grumpy and gloomy, morose and melancholy, and often downcast and disgruntled. You don't really trust others and expect only the worst from them. You are seldom disappointed. You tend to spend a lot of time by yourself. Sadly, you recognize that you are destined to come up on the short end of any economic transaction.

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RED AGGRESSERINE

As a Red Aggresserine, you are somewhat audacious and quite assertive, extremely competitive and a bit vindictive. You take no prisoners when it comes to market negotiations. For you, the thrill is in the competition. You enjoy the challenge of getting the most for the least and will do all you can to come out on top. You live for the hunt, the chase, the transaction. Your adrenaline is triggered by the thoughts of economic victory.

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BLUE PLACIDOLA

As a Blue Placidola, you are easy-going and even-tempered, calm and composed. For you, the hectic pace of a crowded shopping mall during the holiday rush is nothing, it's little more than a tranquil stroll in the park. Life is good. Life goes on. Why worry. You are a happy shopper and you seldom fret over trivial details of a market exchange, in part because you are astute enough to get moderately low prices and relatively good deals.

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YELLOW CHIPPEROON

As a Yellow Chipperoon, you are happy, happy, happy. You enjoy everything about life and about shopping. You love shopping. You love buying. You love spending. You love to compare products and prices. You love the crowds. You love chatting with the store clerks. You love every bit of the buying process. Nothing dissuades you from having a good time shopping, whether you're buying a box of facial tissues or a new house. Does it get any better than spending an afternoon at the shopping mall? No way!

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PURPLE SMARPHIN

As a Purple Smarphin, you are the brightest and most intelligent person you know. And that goes for shopping, too. You know exactly what you want. You know exactly what it costs. You know exactly when and where to buy. But, of course, shopping is only one of the many activities that attracts your intellectual attention. You shop when you need to and buy if have to, but shopping is not the end all of your life.

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GREEN LOGIGUIN

As a Green Logiguin, you seek a balance in life and your market activities. You are logical and reasonable, always seeking to weigh costs and benefits, pros and cons, ups and downs, ins and outs, goods and bads. You are the embodiment of yin and yang. You know that there are two sides to every story and every market exchange. Sometimes you buy. Sometimes you sell. You search out the best deals, with the highest quality and lowest price.

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ORANGE REBELOON

As an Orange Rebeloon, you are very much the rebel and the contrarian. It is your nature to go against the grain. When everyone else is buying, you sell. When everyone else is selling, you buy. You go against the trends. You disdain fashion. If it's hot, you're not. You would march to your own drummer and dance to your own tune, if doing so wasn't so trite and conventional.

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GRAY SKITTERY

As a Gray Skittery, you are ambivalent, indecisive, and uncertain. You are in a constant struggle between the forces of demand and supply, production and consumption, good and evil... and you're losing the battle. You have trouble making decisions and choosing from among the seemingly infinite number of options that you perpetually face. Your shopping experiences are inevitably confusing.

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PINK FADFLY

As a Pink Fadfly, you flutter from store to store, from product to product, looking for the latest fashions. You are the trend-setter and at the forefront of all fads. If it's new, if it's trendy, if it's on the cutting edge, you are there. Price is not important. Quality is not a prime consideration. For you it's not a matter of form over function or style over substance. The latest trend trumps all.

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BEIGE MUNDORTLE

As a Beige Mundortle, you are somewhat dull, somewhat boring, somewhat lusterless. You don't particularly care and you don't really care that you don't care. You know that you have a somewhat drab, lackluster life, and that's just fine with you. You shop when you need to, buy what you have to, and get on with your life. It's just another day, another expenditure. You don't really care to spend a lot of time shopping, but you don't really care to spend a lot of time doing much of anything. Life goes on. So what? Who cares?

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BROWN PRAGMATOX

As a Brown Pragmatox, you are down-to-earth and practical. You are hard working and industrious. You are frugal to the point that you might even refrain from making a purchase that you really, really need. Doing so often causes problems down the road. You definitely go with function over form and substance over style.

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REAL-BALANCE EFFECT

A change in aggregate expenditures on real production made by the household, business, government, and foreign sectors that results because a change in the price level alters the purchasing power of money. This is one of three effects underlying the negative slope of the aggregate demand curve associated with a movement along the aggregate demand curve and a change in aggregate expenditures. The other two are interest-rate effect and net-export effect. The real-balance effect is somewhat analogous to the income effect underlying the negative slope of the market demand curve.

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What Do You Have Against DISCRIMINATION?

Hunger is, of course, an avoidable malady when ambling through the economy. At the present, I'm easily tempted by a hamburger, fries, and large cola -- a pedestrian meal if there ever was one. As luck would have it, we've found ourselves at the door of Big Ott's Boiled Burger Buffet. Luck, though, is not totally on our side. Big Ott's has a large sign prominently posted at the entry to his establishment. It screams in no uncertain terms: NO PEDESTRIANS ALLOWED. As a well-known, card-carrying pedestrian, I am, to say the least, taken aback. Why on earth would Big Ott's Boiled Burger Buffet refuse service to pedestrians? A quick quiz of an employee reveals that Big Ott once swerved off the sidewalk to avoid striking a pedestrian, causing extensive damage to his sleek, new OmniMotors XL GT 9000 convertible sport coupe. His anger has been since extended to all who travel by foot.
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APLS

A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
"Good humor is a tonic for mind and body. It is the best antidote for anxiety and depression. It is a business asset. It attracts and keeps friends. It lightens human burdens. It is the direct route to serenity and contentment."

-- Grenville Kleiser, Author

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