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July 21, 2018 

AmosWEB means Economics with a Touch of Whimsy!

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LERNER INDEX: The difference between price (p) and marginal cost (mc) as a fraction of price, that is [p-mc]/p. The Lerner index is usually taken as an indicator of market power because the larger the index, the larger the difference between price and marginal cost, that is, the larger the distance between the price and the competitive price. The Lerner index depends on the elasticity of demand. The Lerner index is also called the price-cost margin.

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RED AGGRESSERINE
Your compete MICRO*scope for today

You are the type of person who loves getting the best of others, whether it be a market exchange, a sporting event, or an all-you-can-eat buffet. Family and friends keep scrapbooks recording your many successes, or at least they should. Today, you are likely to spend a great deal of time calling an endless list of 800 numbers looking to buy either clothing for your pet dog or an ink cartridge for your printer. Be on the lookout for gnomes hiding in cypress trees. You should consider shopping at stores or businesses beginning with the letter A, but do not buy any products with a serial number or product code containing the number 659855. Your preferred shopping venue is auctions. Your special symbol is the ampersand (&).


Is this You?

As a Red Aggresserine, you are somewhat audacious and quite assertive, extremely competitive and a bit vindictive. You take no prisoners when it comes to market negotiations. For you, the thrill is in the competition. You enjoy the challenge of getting the most for the least and will do all you can to come out on top. You live for the hunt, the chase, the transaction. Your adrenaline is triggered by the thoughts of economic victory.


This isn't me! What am I?
CHAIRMAN OF THE BOARD OF GOVERNORS, FEDERAL RESERVE SYSTEM

The head of the Board of Governors of the Federal Reserve System, and thus the person who is effectively in charge of monetary policy for the United States. The Chairman, one of the 7 members of the Board of Governors, serves as Chairman for a 4-year term, and also is Chairman of the powerful Federal Open Market Committee--the Federal Reserve Committee that sets the course of monetary policy. Being positioned at the top of the central banking authority of the United States, the Chairman is one of the most powerful, if not THE most powerful, individuals in the economy.

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Charging Up Your CREDIT CARDS (aka Plastic Money)

Here's the scene: You've made your monthly stop (for the second time this week) at the Mega-Mart Discount Warehouse Super Center for a few essentials -- cashews, soap, licorice, garden hose, peanut clusters, color television, and a large inner tube for whitewater rafting. Do you pay with a check or whip out your Interstate OmniBank Platinum Diamond Express credit card? Credit card? Good choice. You don't actually have to PAY for the stuff that you're buying -- at least not right away. Your bank account is safe.
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APLS

A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
"When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, I used everything you gave me."

-- Erma Bombeck, writer

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