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SEGMENTATION: The marketing process by which a company divides a heterogeneous group of buyers in segments. Each segment has similar wants and needs. The company uses a concentrated targeting strategy to sell their products to this group. A different marketing mix is created and used for each segment.

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AUTONOMOUS GOVERNMENT PURCHASES

Government purchases by the government sector that do not depend on income or production (especially national income or gross domestic product). That is, changes in income do not generate changes in government purchases. Autonomous government purchases are best thought of as government purchases that the government sector undertake independent of income. They are measured by the intercept term of the government purchases line. The alternative to autonomous government purchases is induced government purchases, which do depend on income.

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APLS

BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time watching the shopping channel trying to buy either a pair of gray heavy duty boot socks or a 50-foot blue garden hose. Be on the lookout for empty parking spaces that appear to be near the entrance to a store.
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A thousand years before metal coins were developed, clay tablet "checks" were used as money by the Babylonians.
"Use, do not abuse; neither abstinence nor excess ever renders man happy."

-- Voltaire, philosopher

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Association of Futures Brokers and Dealers (UK)
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