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LAW OF DIMINISHING MARGINAL RETURNS: A principle stating that as more and more of a variable input is combined with a fixed input in short-run production, the marginal product of the variable input eventually declines. This is THE economic principle underlying the analysis of short-run production for a firm. Among a host of other things, it offers an explanation for the upward-sloping market supply curve. How does the law of diminishing marginal returns help us understand supply? The law of supply and the upward-sloping supply curve indicate that a firm needs to receive higher prices to produce and sell larger quantities. Why do they need higher prices?

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AGGREGATE DEMAND DECREASE, SHORT-RUN AGGREGATE MARKET

A shock to the short-run aggregate market caused by a decrease in aggregate demand, resulting in and illustrated by a leftward shift of the aggregate demand curve. A decrease in aggregate demand in the short-run aggregate market results in a decrease in the price level and a decrease in real production. The level of real production resulting from the shock can be greater or less than full-employment real production.

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BLUE PLACIDOLA
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Today, you are likely to spend a great deal of time at a garage sale trying to buy either a pair of gray heavy duty boot socks or a 50-foot blue garden hose. Be on the lookout for slightly overweight pizza delivery guys.
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The average length of a "business lunch" is about 36 minutes.
"Whenever you see a successful business, someone once made a courageous decision."

-- Peter F. Drucker, business strategist

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