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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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MINIMUM EFFICIENT SCALE

The quantity of production that places a firm at the lowest point on its long-run average cost curve. The minimum efficient scale achieves production of a good at the lowest possible opportunity cost. In other words, it is not possible to produced a good at any lower cost than at the minimum efficient scale. At this quantity the production involves foregoing the least amount of other goods.

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Today, you are likely to spend a great deal of time at a flea market wanting to buy either a handcrafted bird feeder or a New York Yankees baseball cap. Be on the lookout for small children selling products door-to-door.
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This isn't me! What am I?

The 1909 Lincoln penny was the first U.S. coin with the likeness of a U.S. President.
"He who truly knows has no occasion to shout. "

-- Leonardo da Vinci, painter, sculptor, architect, engineer

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