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ZERO GROWTH: A growth rate (usually in terms of population) that is equal to zero. In other words, this is no change from one year to the next. This goal has been proposed by those who content that population growth is placing excessive pressure on the planet's availability of limited resources and its ability to assimilate pollution. In general terms, zero growth can apply to any measurement, including production, prices, etc.

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RATIONAL BEHAVIOR

The notion that people make decisions based on the desire to obtain the greatest amount of satisfaction. Rational behavior essentially means that people prefer more to less. The presumption of rational behavior underlies most economic analysis, especially that applied to consumer demand theory.

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PINK FADFLY
[What's This?]

Today, you are likely to spend a great deal of time searching for a specialty store trying to buy either pink cotton balls or a genuine down-filled comforter. Be on the lookout for mail order catalogs with hidden messages.
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This isn't me! What am I?

The word "fiscal" is derived from a Latin word meaning "moneybag."
"Motivation is everything. You can do the work of two people, but you can't be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people."

-- Lee Iacocca, Chrysler chairman

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