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MARKETING CONCEPT: Focusing the companyÕs attention on the wants and needs of the customer in the development of products, services, ideas, and strategies. This customer driven focus is throughout the structure of the organization, from the boardroom to the shipping department and every place in between. When a decision is to be made, the question is asked: ÒIs this going to be good for the customer?Ó If the answer is yes, the company is following the marketing concept

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EASY MONEY

A general condition of the economy in which money is relatively abundant and plentiful. In modern times, this condition arises when the monetary authority (Federal Reserve System) undertakes expansionary monetary policy. With easy money, interest rates are generally lower, but inflation tends to creep higher. The alternative to easy money is tight money.

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RED AGGRESSERINE
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Today, you are likely to spend a great deal of time at a garage sale wanting to buy either a toaster oven that has convection cooking or a birthday gift for your mother. Be on the lookout for attractive cable television service repair people.
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Woodrow Wilson's portrait adorned the $100,000 bill that was removed from circulation in 1929. Woodrow Wilson was removed from circulation in 1924.
"How wonderful it is that nobody need wait a single moment before starting to improve the world."

-- Anne Frank

ICCH
International Commodities Clearing House
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