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HEDONIC: Derived from the philosophy of hedonism (that happiness is the chief good in life), the notion that value is ultimately dependent on the satisfaction of wants and needs. The word hedonic is most often used together with the word price, as in hedonic price. This suggests the view that price is based on the satisfaction generated by consuming a good, regardless of the source of the satisfaction. This notion of hedonic is closely related to, and largely indistinguishable from, the more common concept of utility.

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SIGNALLING

When confronted by asymmetric information, the use of small bits of information, or indicators, that suggest more comprehensive information. Signalling is used by those with more information to reduce the cost of informing those with less information. It is commonly used in markets with adverse selection. Methods of signalling include advertising, brand names, and warranties. A related method is screening.

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Today, you are likely to spend a great deal of time at a flea market trying to buy either a pair of red goulashes with shiny buckles or a handcrafted bird feeder. Be on the lookout for spoiled cheese hiding under your bed hatching conspiracies against humanity.
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In the early 1900s around 300 automobile companies operated in the United States.
"You can't build a reputation on what you are going to do."

-- Henry Ford, automaker

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