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EFFECTIVE DEMAND: The notion that the actual demand for aggregate output in the macroeconomy is based on the actual income or other existing economic conditions and not on income and conditions existing in equilibrium. The idea of effective demand plays a key role in Keynesian economics and how the macroeconomy can have extended periods of unemployment. Effective demand is in direct contrast to the view underlying classical economics that demand is that existing in equilibrium.

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CHECKABLE DEPOSITS

Checking account deposits maintained by traditional commercial banks and depository thrift institutions (savings and loan associations, credit unions, and mutual savings banks) that are generally accepted in payment in exchange for goods and services. These accounts, also termed transactions deposits, make it possible for customers transfer funds easily and quickly to another, which makes them ideally suited for use as money. Checkable deposits are approximately one-half of the official M1 monetary aggregate tracked by the Federal Reserve System. The other half is currency (paper bills and metal coins).

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GREEN LOGIGUIN
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Today, you are likely to spend a great deal of time looking for a downtown retail store looking to buy either a how-to book on meeting people or clothing for your pet iguana. Be on the lookout for neighborhood pets, especially belligerent parrots.
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The average bank teller loses about $250 every year.
"Habit is a cable; we weave a thread of it each day, and at last we cannot break it. "

-- Horace Mann, educator

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