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BUSINESS PLAN: A business plan defines your business, identifies your goals, and serves as a companyÕs resume. The basic elements include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps the company allocate scarce resources properly and functions as a road map to make good business decisions. A marketing plan should be an integral part of the business plan.

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RISK LOVING

A preference for risk in which a person prefers risky income over guaranteed or certain income. Risk loving arises due to increasing marginal utility of income. A risk loving person prefers to undertake risk and is even willing to pay to do so. This is one of three risk preferences. The other two are risk neutrality and risk aversion.

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APLS

RED AGGRESSERINE
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Today, you are likely to spend a great deal of time at an auction hoping to buy either a T-shirt commemorating next Thursday or a birthday gift for your uncle. Be on the lookout for a thesaurus filled with typos.
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The Dow Jones family of stock market price indexes began with a simple average of 11 stock prices in 1884.
"If football taught me anything about business, it is that you win the game one play at a time."

-- Fran Tarkenton, Football Player

ISIC
International Standard Industrial Classification
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