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HORIZONTAL MERGER: The consolidation under a single ownership of two separately-owned businesses in the same industry. An example of a horizontal merger would be two soft drink companies merging to form a single firm. A horizontal merger should be contrasted with vertical merger--two firms in different stages of the production of one good, such that the output of one business is the input of the other; and conglomerate merger--two firms in totally, completely separate industries.

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PRICE RATIONING

The distribution or allocation of a limited commodity using markets and prices. Rationing is needed due to the scarcity problem. Because wants and needs are unlimited, but resources are limited, available commodities must be rationed out to competing uses. Markets ration commodities by limiting the purchase only to those buyers willing and able to pay the price.

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Today, you are likely to spend a great deal of time lost in your local discount super center seeking to buy either a weathervane with a horse on top or a case of blank recordable DVDs. Be on the lookout for vindictive digital clocks with revenge on their minds.
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The Dow Jones family of stock market price indexes began with a simple average of 11 stock prices in 1884.
"Advice is like snow ‚ the softer it falls, the longer it dwells upon and the deeper it sinks into the mind. "

-- Samuel Taylor Coleridge, poet

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Association of Futures Brokers and Dealers (UK)
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