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NORMAL PROFIT: The opportunity cost of using entrepreneurial abilities in the production of a good, or the profit that could have been received in another business venture. Like the opportunity costs of other resources, normal profit is deducted from revenue to determine economic profit. It is, however, never included as an accounting cost when accounting profit is computed.
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BEIGE MUNDORTLE
Your compete MICRO*scope for today
You are the type of person who has done nothing particularly extraordinary and doesn't plan on ever doing anything particularly extraordinary. Family and friends seldom discuss you or anything that you do with others. Today, you are likely to spend a great deal of time watching the shopping channel wanting to buy either a flower arrangement with daisies and carnations for your uncle or a coffee cup commemorating next Thursday. Be on the lookout for letters from the Internal Revenue Service. You should consider shopping at stores or businesses beginning with the letter C, but do not buy any products with a serial number or product code containing the number 901239. Your preferred shopping venue is discount super centers. Your special symbol is the period (.).
Is this You?
As a Beige Mundortle, you are somewhat dull, somewhat boring, somewhat lusterless. You don't particularly care and you don't really care that you don't care. You know that you have a somewhat drab, lackluster life, and that's just fine with you. You shop when you need to, buy what you have to, and get on with your life. It's just another day, another expenditure. You don't really care to spend a lot of time shopping, but you don't really care to spend a lot of time doing much of anything. Life goes on. So what? Who cares?
This isn't me! What am I?
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AGGREGATE DEMAND AND MARKET DEMAND The aggregate demand curve, or AD curve, has similarities to, but differences from, the standard market demand curve. Both are negatively sloped. Both relate price and quantity. However, the market demand curve is negatively sloped because of the income and substitution effects and the aggregate demand curve is negatively sloped because of the real-balance, interest-rate, and net-export effects.
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Laying The Groundrules On REGULATIONOur journey has brought us to the "Rs," which means, among other things, that my feet are trifle bit sore. Fortunately, we've also found ourselves at the front door of the Good Time Pharmacy. (Isn't coincidence wonderful?) My quick shopping trip for a pair of cushioned insoles, analgesic rub, and an ankle wrap is lengthened, however, by crossing paths with the normally quiet Stella von Steincamp. Stella, the pharmacist and proprietor of the Good Time Pharmacy, has taken the opportunity of our meeting to voice a rather vehement complaint over a new Shady Valley city government pharmaceutical regulation mandating the use of disposable rubber gloves when preparing and dispensing medicine. She is livid! Her primary complaint (among several) is that the cost of this regulation will send her pharmacy onto a short path into bankruptcy. In the interest of maintaining pharmaceutical services for the residents of Shady Valley, I think, would should explore this topic of government regulation.
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Parker Brothers, the folks who produce the Monopoly board game, prints more Monopoly money each year than real currency printed by the U.S. government.
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"Every time you win, it diminishes the fear a little bit. You never really cancel the fear of losing; you keep challenging it. " -- Arthur Ashe, tennis player
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NBER
National Bureau of Economic Research
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