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FEDERAL FUNDS MARKET: The market used by banks to borrow and lend bank reserves. In particular, a substantial part of the reserves held by banks are deposits with the Federal Reserve System. On many occasions some banks will have more deposits than they need to meet the Fed's reserve requirements, while other banks find themselves a little short. It's a simple matter then for one bank to lend some of these extra reserves to another--usually for no more than a few days. Working on instructions from the banks, the Fed electronically switches funds from one account to another and a federal funds market loan has been completed. The interest rate tacked on by the lending bank is termed the federal funds rate.
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                           FALLACY OF FALSE AUTHORITY: The logical fallacy of arguing that something is "correct" or "true" because an "expert" in an unrelated area says so. This is commonly used by both advertisers, politicians, and anyone who relies an "apparent expert" for the "correct" answers to controversial issues. The fallacy of false authority is commonly used in political arenas and commercial advertising. Relying on experts, even though the experts are not really experts on the topic at hand, appears to give legitimacy to an argument. It is a powerful, but deceptive tool.Suppose, for example, that Chip Merthington has been wrestling over the appropriate stabilization policy to use during a business-cycle contraction--monetary or fiscal. Chip's Uncle Clyde argues that fiscal policy is better because he does not trust monetary policy (and those devious fellows with the Federal Reserve System) since the local bank denied his loan application last year. Uncle Clyde is an excellent barber, the best in the tri-county area. He also makes an excellent pot of chili. But, he is not an expert on stabilization policies. If Chip pleads with his Congressional delegation to choose fiscal policy over monetary policy, based on Uncle Clyde's "expert" advice, then he is committing the fallacy of false authority. Alternatively, Chip is also committing the fallacy of false authority if he accepts hairstyling advice from the Chairman of the Federal Reserve Board of Governors. It works both ways. Advertising, especially television commercials, is an activity that is most prone to commit the fallacy of false authority. Actors, actresses, athletes, celebrities, and others with recognizable faces offer their "expert" product evaluations. "I'm not a doctor, but I play one on TV. So you should buy this pain reliever." Very seldom do celebrity "experts" have any real expertise about the products they promote. A professional athlete might have insight into the best athletic shoe, but is unlikely to have any better knowledge about hamburgers than Chip's Uncle Clyde.
Recommended Citation:FALLACY OF FALSE AUTHORITY, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2026. [Accessed: May 10, 2026].
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GRAY SKITTERY
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Today, you are likely to spend a great deal of time looking for a downtown retail store looking to buy either a travel case for you toothbrush or a looseleaf notebook binder. Be on the lookout for gnomes hiding in cypress trees.
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Paper money used by the Commonwealth of Massachusetts prior to the U.S. Revolutionary War, which was issued against the dictates of Britain, was designed by patriot and silversmith, Paul Revere.
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"Nothing great has ever been achieved except by those who dared believe that something inside them was superior to circumstances. " -- Bruce Barton, Advertising executive
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TVC
Total Variable Cost
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