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DIFFERENTIATED: A targeting strategy in which the company develops two or more marketing mixes to satisfy the needs of multiple segments of the market. Each mix focuses on a specific segment. Sometimes this happens after a firm has used a concentrated strategy in one market and then expands into a new market.
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Natural gas has no odor. The smell is added artificially so that leaks can be detected.
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"You miss 100% of the shots you never take. " -- Wayne Gretzky, hockey player
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NNP Net National Product
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