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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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MARKET DISEQUILIBRIUM

The state of the market that exists when the opposing market forces of demand and supply do achieve a balance and there is an inherent tendency for change. Market disequilibrium results if the market is not in equilibrium. More specifically, market disequilibrium results if the demand price is not equal to the supply price and the quantity demanded is not equal to the quantity supplied.

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APLS

BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time at the confiscated property police auction hoping to buy either a pair of gray heavy duty boot socks or a 50-foot blue garden hose. Be on the lookout for telephone calls from long-lost relatives.
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Approximately three-fourths of the U.S. paper currency in circular contains traces of cocaine.
"Success is going from failure to failure without a loss of enthusiasm. "

-- Winston Churchill, British statesman

AACT
American Assocation of Commodity Traders
A PEDestrian's Guide
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