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ENVIRONMENTAL SCANNING: The process of collecting information on various forces in the business environment that can impact the future of the company. These forces are: economic, legal/regulatory, sociocultural, technological, competitive and political. This is usually done as part of a regularly scheduled strategic planning session and is generally a necessary component in a marketing plan.

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WORLD VIEW

An aspect of a scientific theory that includes fundamental, and unverifiable, axioms, beliefs, and values about how the world works. One example of an unverifiable world view axiom is belief in the existence of a supreme, omnipotent, omniscience being--that is, God. Political philosophies, which are essential to economic theories and policies, are intertwined with alternative world views.

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APLS

ORANGE REBELOON
[What's This?]

Today, you are likely to spend a great deal of time at a dollar discount store wanting to buy either storage boxes for your family photos or a large, stuffed giraffe. Be on the lookout for cardboard boxes.
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This isn't me! What am I?

Only 1% of the U.S. population paid income taxes when the income tax was established in 1914.
"Difficulty is the excuse history never accepts. "

-- Edward R. Murrow, News broadcaster

KLIC
Kullback-Leibler Information Criterion
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