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VARIABLE COST: In general, cost that changes with changes in the quantity of output produced. More specifically, variable cost is combined with the adjectives "total" and "average" to indicate the overall level of variable cost or the per unit variable cost. Variable cost depends on the amount of produced. If there is no production, then there is no variable cost.

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SECOND RULE OF SUBJECTIVITY

The second of seven basic rules of the economy, stating that market prices are determined by subjective values and the preferences of buyers and resource owners. Contrary to popular opinion, prices and costs are not immutably facts of nature, but are ultimately based on what people are willing to pay or accept.

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RED AGGRESSERINE
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Today, you are likely to spend a great deal of time visiting every yard sale in a 30-mile radius hoping to buy either several magazines on computer software or a T-shirt commemorating the second moon landing. Be on the lookout for high interest rates.
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A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
"Don't waste your effort on a thing that results in a petty triumph unless you are satisfied with a life of petty issues. "

-- John D. Rockefeller, industrialist

JEMS
Journal of Economics and Management Strategy
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