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BRAND PREFERENCE: The amount of brand loyalty a customer has toward a specific product or service. Some customers are fanatical about a certain brand and will not switch or even consider another substitute. That being said, brand loyalty is sometimes very sensitive to price fluctuations. In the soft drink industry, many consumers will switch back and forth between Pepsi and Coke, depending on which is on sale. These consumers might prefer one product to the other, but are not absolutely loyal or brand insistent.

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TWO-SECTOR, THREE-MARKET CIRCULAR FLOW

A circular flow model of the macroeconomy containing two sectors (business and household) and three markets (product, factor, and financial) that illustrates the continuous movement of the payments for goods and services between producers and consumers, with particular emphasis on saving, investment, and the role of financial markets. Other circular models are two-sector, two-market circular flow; three-sector, three-market circular flow; and four-sector, three-market circular flow.

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Today, you are likely to spend a great deal of time at a garage sale looking to buy either a T-shirt commemorating next Thursday or a birthday gift for your uncle. Be on the lookout for attractive cable television service repair people.
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In the early 1900s around 300 automobile companies operated in the United States.
"After climbing a great hill, one finds many more hills to climb. "

-- Nelson Mandela, president of South Africa

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