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BRAND LOYALTY: A positive attitude toward and preference for purchasing a specific product or service in the market place. It is the desired goal of all businesses to create brand loyalty from members of their target markets. Once brand loyalty has been created it is more difficult to persuade customers to switch to an alternative brand. Some consumers will only purchase Mountain Dew, nothing else will do.

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SEVEN ECONOMIC RULES

A set of seven fundamental notions that reflect the study of economics and how the economy operates. They are: (1) scarcity, (2) subjectivity, (3) inequality, (4) competition, (5) imperfection, (6) ignorance, and (7) complexity.

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YELLOW CHIPPEROON
[What's This?]

Today, you are likely to spend a great deal of time searching the newspaper want ads looking to buy either storage boxes for your family photos or a large, stuffed giraffe. Be on the lookout for telephone calls from long-lost relatives.
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This isn't me! What am I?

In the early 1900s around 300 automobile companies operated in the United States.
"To understand a man, you must know his memories. The same is true of a nation."

-- Anthony Quayle, Actor

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