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DISEQUILIBRIUM: The state that exists when opposing forces do not offset each other and there is an inherent tendency for change. Disequilibrium is most noted in market analysis in which the opposing forces are demand (the buyers) and supply (the sellers). The result is either a shortage, which entices the market price to rise, or a surplus, which entices the market price to fall.

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PRODUCT DIFFERENTIATION

Slight differences that exist between two or more goods that are essentially the same and which satisfy the same basic want or need. This is generally pursued in monopolistic competition and oligopoly by firms seeking to increase sales and profit. Many of the best known businesses in the economy practice product differentiation to gain an advantage on the competition and to acquire a bit of market control. For example, Coca-Cola and Pepsi-Cola are very similar, but each has a few differences in terms of taste, packaging, and esteem.

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