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 MARGINAL COST: The change in total cost (or total variable cost) resulting from a change in the quantity of output produced by a firm in the short run. Marginal cost indicates how much total cost changes for a give change in the quantity of output. Because changes in total cost are matched by changes in total variable cost in the short run (remember total fixed cost is fixed), marginal cost is the change in either total cost or total variable cost. Marginal cost, usually abbreviated MC, is found by dividing the change in total cost (or total variable cost) by the change in output.
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 Lesson 5: Demand | Unit 4: Determinants Page: 14 of 20

 Topic: Shifters: Increase <=PAGE BACK | PAGE NEXT=>

Demand determinants shift the demand curve.
• The demand curve is drawn assuming that only price and quantity change. The determinants are assumed to be constant.
• A change in one of the determinants can cause:
• An increase in demand, a rightward shift, which means that for any price, for every price, buyers are willing and able to buy more of the good.

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MARGINAL REVENUE PRODUCT CURVE

A curve that graphically illustrates the relation between marginal revenue product and the quantity of the variable input, holding all other inputs fixed. This curve indicates the incremental change in total revenue for incremental changes in the variable input. The marginal revenue product curve plays a key role in marginal productivity theory and the economic analysis of factor markets.

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