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UNFAIR COMPETITION: A wide assortment of business practices that are deceptive and dishonest, and usually hamper competition. Examples of unfair competition include false or misleading advertising, price discrimination, bribery, and even industrial espionage. These practices and many, many more are illegal according to antitrust law, specifically the Federal Trade Commission Act (1914).

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Lesson 8: Market Shocks | Unit 2: Determinants Page: 4 of 20

Topic: Shifts <=PAGE BACK | PAGE NEXT=>

Shifts in the demand curve are originated by changes in the demand determinants and shifts in the supply curve by changes in the supply determinants.

Determinant changes cause shifts:

  • Increase in demand is a rightward shift.
  • Decrease in demand is a leftward shift.
  • Increase in supply is a rightward shift.
  • decrease in supply is a leftward shift.
Note that:
  • An increase in demand and an increase in supply both are rightward shifts.
  • A decrease in demand and a decrease in supply both are leftward shifts.

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ELASTICITY AND SUPPLY INTERCEPT

The intersection of a straight-line supply curve with vertical price axis and/or horizontal quantity axis reveals the relative price elasticity of supply. Intersection with the horizontal quantity axis means inelastic and intersection with the vertical price axis means elastic. Intersection with the origin means unit elastic supply.

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