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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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APLS

BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time strolling around a discount warehouse buying club hoping to buy either a coffee cup commemorating last Friday (you know why) or a wall poster commemorating the first day of spring. Be on the lookout for high interest rates.
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Helping spur the U.S. industrial revolution, Thomas Edison patented nearly 1300 inventions, 300 of which came out of his Menlo Park "invention factory" during a four-year period.
"The man who does not read good books has no advantage over the man who cannot read them. "

-- Mark Twain

NABB
National Association of Business Brokers
A PEDestrian's Guide
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