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COMPETITIVE FORCES: Forces in the marketing environment that are based on competition among customers and competition with other firms. As the organization looks out at its business environment, competition is a critical factor. Who is buying goods and services and who is providing them to those customers? Are there many competitors or are there just a few? Maybe none. Knowing what competitive forces exist helps an organization develop strategic planning to attract customers.
Visit the GLOSS*arama
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BROWN PRAGMATOX [What's This?]
Today, you are likely to spend a great deal of time wandering around the downtown area seeking to buy either a weathervane with a horse on top or a case of blank recordable DVDs. Be on the lookout for small children selling products door-to-door. Your Complete Scope
This isn't me! What am I?
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The penny is the only coin minted by the U.S. government in which the "face" on the head looks to the right. All others face left.
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"To understand a man, you must know his memories. The same is true of a nation." -- Anthony Quayle, Actor
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ICCH International Commodities Clearing House
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